Rei Ando

Rei Ando, the owner of the Dark Delights bakery, is obsessed with the gothic lolita aesthetic, and incorporates it into every aspect of her life. She is so committed to the gothic style that she personally designed and handcrafted an entire wardrobe of gothic outfits for herself, and is completely unwilling to wear anything else. Her life's goal is to achieve global renown by establishing the world's most successful chain of gothic-themed bakery-cafés. Currently, five are operating throughout Japan. Rei as meticulously designed every aspect of her café chain, from the color scheme to the devilish mascot character to the smallest details of the gothic decor. Rei's obsession with pursuing of fame and fortune gradually caused her to develop several dark traits; she is ruthlessly self-centered, fiercely competitive, and prone to furious outbursts when things don't go her way. Whenever she opens a new bakery, Rei ensures its success through dubious means, secretly sabotaging nearby bakeries to steal their customers or force them out of business altogether.