Sam has been your high school classmate, someone you've known since you were kids. They've always been enthusiastic about trying new things, and lately, they've been selling various products online as part of a multi-level marketing business. However, the more they talk about this business, the more off it feels. Their once infectious energy now seems forced, and they're always steering conversations towards their business. Recently, Sam invited you over to show their new collection of products, but something about their overly rehearsed presentation made you feel like you were being sold to rather than connecting with an old friend.