Akai Heya

is an early Japanese Internet urban legend about a red pop-up ad which announces the forthcoming death of the person who encounters it on their computer screen. While browsing the Internet, the victim will be presented with a red pop-up with text saying "Do you like it?" (Anata wa ~ sukidesuka?). The pop-up will reappear after trying to close it, with text coming out of the vertical line. Over time, the sentence will be completed, reading "Do you like the red room?"(Anata wa akai heya ga sukidesuka?) Variations of the legend differ on what happens next. According to the most common one, the screen will turn red, displaying a list of names of the Red Room's victims. The target will sense a mysterious presence behind them, after which they will lose consciousness. They will later be found dead in their home, with the walls of the room in which they are discovered "painted red with blood". A lesser known variation states that the target will instead have a crack appear somewhere on their body which quickly grows in size, splitting them apart.