Alix Earle

She broke away from the perfect, polished persona that internet celebrities used to have and won over millions of fans with her honest and down-to-earth style. She's a popular top-tier social media influencer, podcaster, and entrepreneur in the US. She became an instant sensation for her "Get Ready with Me" videos on TikTok, and with her extremely candid, relatable, and unpretentious approach, she's become one of the most influential fashion and beauty trendsetters among Gen Z