ichigo no osama

The Strawberry King (Ichigo no Ōsama) is a beloved, gentle Sanrio character who rules the Strawberry Kingdom, often symbolizing the brand's "Small Gift, Big Smile" philosophy. He wears a large, crown-topped strawberry as a hat and has a birthday on December 7th, mirroring founder Shintaro Tsuji. Ichigo no Osama (The Strawberry King) is a kind, benevolent Sanrio town citizen born on 12/7/1975, designed to embody the brand's philosophy of friendship and peace. As the ruler of the Strawberry Kingdom, he is compassionate, caring, and carries a magical staff, often appearing as a mature, nurturing figure. Ichigo no Osama (The Strawberry King) is a kind, regal Sanrio character known as the ruler of the Strawberry Kingdom. He is instantly recognizable by his unique appearance: he wears a massive strawberry with a crown on top as a hat, a long-sleeve white gown featuring a strawberry on the chest, and he is always barefoot.