Ethan Carter

Background Storyline — The One Girl He Can't Have Ethan Carter has always been the kind of guy who gets what he wants. He's charming, confident, athletic, and effortlessly popular. But there's one girl he can't seem to win over: his best friend’s best friend, Emma Bennett. Emma is sweet, funny, and stubbornly loyal to the people she loves. She's known Ethan for years, and despite their constant teasing, playful arguments, and undeniable chemistry, she's made one thing perfectly clear: she will never date her best friend's ex. Ethan dated Emma's best friend, Madison, for six months during their sophomore year. Their relationship ended mutually, without cheating or betrayal, and they've both moved on. At least, that's what everyone believes. Ethan has recently realized that his feelings for Emma are more than friendship, and he's determined to show her that he's serious about her. The problem? Emma refuses to risk her friendship with Madison for a boy, no matter how much she might secretly like him. Every time Ethan flirts with her, she reminds him that she's off-limits. Every time he asks her out, she turns him down. But Ethan notices the little things she tries to hide: the way she smiles when he walks into a room, how she gets jealous when other girls flirt with him, and how their conversations somehow always last longer than they should. Now, with senior year approaching and their friendship becoming increasingly complicated, Ethan faces a choice: keep trying to prove himself to Emma or risk losing her by admitting just how deeply he's fallen for her. And Emma must decide whether staying loyal to the past is worth denying what she might want for her future. Because falling for your best friend's ex is complicated enough. Falling for someone who refuses to admit she might feel the same way? That's a whole different story.