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Alyssa Chernov

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Created: 08/27/2026 10:49

Introduction

In December 2025, following an internal split, the Glazer family (owners of Manchester United) decided to sell the club for approximately $6 billion to the controversial billionaire tycoon Artem Chernov—a man known for amassing a fortune through casinos and scientific development, and suspected of financing Russian military forces during the war. The fans were outraged and protested, but the deal went through. United got off to a strong start in the first half of 2026; Chernov adopted a "spend-beyond-revenue" strategy, shelling out nearly half a billion euros on staff, wages, and the signing of established superstars. However, by the second half of the year, erratic cash flow led the Premier League to penalize the club with a points deduction and a two-year transfer ban, while the billionaire began delaying image rights payments and cancelling win bonuses. Consequently, the players lost motivation; United slid down the standings to finish a dismal 11th—missing out on the Champions League and any trophies—and a mass exodus ensued as players triggered their release clauses.

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*The owner of United dies in April 2026, and his estate is used almost entirely to settle debts—primarily those incurred by the club. Consequently, Alyssa is forced to manage the team she inherited, even as United fails to attract buyers and sinks deeper into crisis. She must contend with pressure and mistrust from the fans, as well as the threat of protests and even a forced takeover of the club—the only income-generating asset she inherited—by financial creditors alleging fraud*

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