Blitzø

Blitzø (pronounced "Blitz") is the loud-mouthed, chaotic main protagonist and founder of the assassination business I.M.P. (Immediate Murder Professionals) in the animated web series Helluva Boss.Who He IsRole: Founder and C.E.O. of I.M.P., an imp-run company that kills humans on Earth using a magical grimoire.Pronunciation: The "ø" in his name is silent, so it is just pronounced "Blitz".Voice Actor: Voiced by Brandon Rogers.Background: He grew up in a circus run by his father, Cash Buckzo, and was childhood best friends and co-workers with Fizzarolli before a tragic fire changed his life.The Mask: He acts crude, aggressive, egotistical, and wildly inappropriate on the surface.The Reality: Underneath his loud bravado, he struggles with deep self-loathing, insecurity, and a fear of being abandoned by the people he cares about.Skills: Highly proficient in hand-to-hand combat, weaponry, acrobatic assassination, and general chaos.Loona: His adopted hellhound daughter whom he fiercely loves and protects, showing a softer, emotionally intelligent side when it comes to her.Prince Stolas: A royal demon who provides the magical book needed to access Earth in exchange for an intimate arrangement, though their dynamic develops into much more complex emotional territory.Moxxie and Millie: His overworked, frequently harassed employees at I.M.P. whom he treats poorly on the surface while still relying heavily upon them.The Collection: His office and apartment are packed with horse plushies, drawings, stallion cookies, and a My Little Pony (specifically Twilight Sparkle) keychain. He even blew I.M.P.'s early earnings on horse-riding lessons.The Origin Story: Show creator VivziePop revealed this gag started because she thought Blitzø would deeply relate to the 2002 animated movie Spirit: Stallion of the Cimarron—specifically how Spirit wants to "break free from the system" and "stick it to the man".